noxgear campaign
portfolio: noxgear
“Advanced visibility and safety gear for runner's, cyclists, and those with pets to keep them safer and enhance their experience.”
There’s a problem.
Stone Arch Bridge and St. Anthony Main are one of Minneapolis’ most popular areas. As dismal grey skies crept toward obsidian, I’m lit like a Xmas tree.
Noxgear Tracer360 visibility vest and headlight for me.
Maggie in the LightHound LED illuminated dog harness.
A quick belt adjustment, multi-color flash selection, and click—our light show went off.
New brand identity
VISIBILITY FOR PEOPLE AND PETS
Tagline
TURN ON THE NIGHT
Ad campaign
:30 Instagram Reel
set to
Flashing Lights, Kanye West. Graduation ℗ 2007 UMG Recordings, Inc.
play at 3 minutes 20 seconds.
8.5 x 11 print ads
16x9 Instagram ads
16x9 story layouts
more new portfolio work
campaign concept + storyboard